The problem was to take a brand that existed as an online business network resource and build a strong
look for a new lifestyle magazine. The aim was to not play into stereotypes that have been built for the
Gay/LGBT community. We used some updated assets from the existing system. I wanted to create a well
designed, beautiful publication that would embody the lifestyle, business, fashion and design perspective
of our viewers.
The problem was to create a conference that deals with the topic of Peak Oil and social collapse as a result
of an infrastructure crash. Within the solution all the aspects of the conference were addressed including the
location and speakers. The conference handouts included a double-sided poster with all the information
needed for the attendees, including maps, schedule, places to stay, transportation, and daily information for
the three-day conference.
The problem was to define a brand that is dead, dying or defunct and re-imagine that brand to bring it back
to life without diverting from the brands origins.
The problem was to create an advertising campaign to raise awareness for the continued use of condoms by
sexually active young males in America. The ad campaign aims to gain the attention of the target audience
in a different way then the usual overly blatant advertisement filled with false innuendos. The purpose of this
campaign was to grab the target population in a new way while still taking into account the viewer’s attention
span and intelligence.
The problem was to find a common thread that runs through the films of the filmmaker Oliver Stone. The com-
mon thread was then built into a brand system for a mock film festival. The common thread was identified
in a term; friendly fire. (Friendly fire is inadvertent firing towards one's own or otherwise friendly forces while
attempting to engage enemy forces, particularly when this results in injury or death.)