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Fullscreen System Design, Brand System

THE PROJECT
Working with the core team to build out the brand system prior to launching IDEO U. The icon system was
created as the initial system for which future courses will build on. We wanted to build a system that had a strong
academic design sensibility.
Fullscreen Art Direction, Design, and Handwriting

THE PROJECT
Fullscreen Art Direction and Illustration

THE PROJECT
Fullscreen Art Direction and Illustration

THE PROJECT
Adding illustrations to a narrative piece dealing with the budding cannabis industry. One of the design directors
at IDEO is crafting a point-of-view on the industry and thoughtfully designing for their female consumers. A smart
piece about the short sighted aspects of the emerging industry with a proactive take on how to move forward.
Power Puff Girls by Nicole Bernstein
Fullscreen Branding and Creative Direction

THE PROJECT
Branding a small start-up in New Orleans that had a simple idea. Take what her grandparents and mother taught
her in their family restaurants growing up in New Jersey and bring it to New Orleans. A teacher in the 9th Ward
she wanted to keep it simple, honest and community oriented. This is a peak at the branding case study, with
much more to come.