The problem was to create a work mark and system for an internal speaker series that SYPartners puts on to open
people up to each other. A series that embraces the SYP belief in empathy as a way of life. I chose to play up the
ambiguous nature of the series. No color, just simple photography of the speakers and the logo is a play on the SYP
work mark. Printing large format posters to be put up around both the New York and San Francisco offices, and
sending out a newsletter just before the event to tease the coming event.
The problem was that Keith Yamashita (one of the founders of SYPartners) had been asked to do a presentation
for PSFK speaker series. He came to us with the idea that he wanted to use his phone and a website rather than
a tired old PowerPoint presentation. So we built a site, turned it into an applet, and by using screen mirroring
we (for the first time) put the presentation into the hands each attendee and the public at large. We integrated live
tweeting functions and media "Easter Eggs" through out the site in order to create richer experience.
The problem was to design and build a simple interface for Nike to use in store for the 2013 Holiday Season.
iPad's placed in the store for easy to access styles and prices for shoppers during the rush of the holidays.
The problem was to take a brand that existed as an online business network resource and build a strong
look for a new lifestyle magazine. The aim was to not play into stereotypes that have been built for the
Gay/LGBT community. We used some updated assets from the existing system. I wanted to create a well
designed, beautiful publication that would embody the lifestyle, business, fashion and design perspective
of our viewers.
The problem was to create a conference that deals with the topic of Peak Oil and social collapse as a result
of an infrastructure crash. Within the solution all the aspects of the conference were addressed including the
location and speakers. The conference handouts included a double-sided poster with all the information
needed for the attendees, including maps, schedule, places to stay, transportation, and daily information for
the three-day conference.