System Design, Brand System
Working with the core team to build out the brand system prior to launching IDEO U
. The icon system was
created as the initial system for which future courses will build on. We wanted to build a system that had a strong
academic design sensibility.
Art Direction and Illustration
Adding illustrations to a narrative piece dealing with the budding cannabis industry. One of the design directors
at IDEO is crafting a point-of-view on the industry and thoughtfully designing for their female consumers. A smart
piece about the short sighted aspects of the emerging industry with a proactive take on how to move forward.
Power Puff Girls
by Nicole Bernstein
Branding and Creative Direction
Branding a small start-up in New Orleans that had a simple idea. Take what her grandparents and mother taught
her in their family restaurants growing up in New Jersey and bring it to New Orleans. A teacher in the 9th Ward
she wanted to keep it simple, honest and community oriented. This is a peak at the branding case study, with
much more to come.